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How to use facebook for marketing

Ready to make an ad? Go to Ads Manager. Marketing on FacebookMarketing on FacebookSet up a Facebook PageSet up a Facebook ad. Advertising. AdvertisingChoose an objectiveChoose an audienceChoose a formatSet up a budgetMeasure your ads. Reach business goals.
Step-by-step guide to setting up Facebook for business
1.    Create your Facebook Business Page. Head to ...
2.    Add brand images. Upload your profile and cover photos. ...
3.    Complete your Page info. ...
4.    Create your Facebook username (aka your vanity URL) ...
5.    Add a call-to-action button. ...
6.    Review your Facebook Page settings.

Create a Facebook page
The first step is creating a Facebook page for your business – not a Facebook profile.
 A profile is a personal Facebook account that's designed to share personal information and photos with friends and family.
 Pages are public profiles that let businesses and public figures connect with fans and customers.
Users just have to like a page to start seeing updates from the page on their news feed.
To create a Facebook business page, you must have a personal profile and follow Facebook's on-screen instructions.

 When you're creating a page, Facebook will ask some questions, such as a category to describe your page, business name, address and phone number. You also have the option to upload profile and cover photos.
It's important to include all the information you can so customers can easily recognize your page and can find the information about your business.

How Can I Convert My Profile to a Facebook Business Page?

Facebook allows you to easily create a new Business Page that’s based on your profile.
Afterward, you’ll have both a profile and a Page.
Facebook will copy over your information, profile picture, and cover image. Plus, you can select which friends, followers, photos, and videos to transfer to your new Facebook Business Page.
What’s more, if you convert a verified profile, the verified status will also be moved to your new page.
There is one main drawback: Any video views or other metrics will remain with your profile and can’t be transferred to your new Facebook Business Page.
To convert your profile to a Facebook Business Page:
1.      Click this link or head to “”.
2.      Click “Get Started” and follow the on-screen instructions.
3.      Your new Facebook Business Page will be published once the conversion process is finished!


Establish a community page.

Ben Taylor, founder of freelance advice portal, said community pages tend to give more organic reach than commercial business pages on Facebook.
“If you make the page invitation-only it makes customers feel special and is a good place to maintain relationships with them, one on one,” he added.
Taylor said he got the idea from the NicheHacks private mastermind group, which discusses affiliate marketing, and then set up his own advice group for, which gains about 25 to 40 new members per week.
“When people sign up to my email list, they’re invited to join the group,” he said. 
Create a Facebook group.

Maria Mora, content director at digital marketing agency Big Sea, said to create a Facebook Group, not for promotional purposes, but to allow for an exchange of information related to a given business.
“For example, if you sell essential oils, you can create a Facebook group specifically about pet owners trying aromatherapy,” she said. “The key is to find a niche within your customers' interests and give them a space to connect. As that group grows, you can sparingly share your content, such as relevant articles or whitepapers.”
She pointed to the Ethical Aromatherapy group, which is moderated by essential oil retailer Stillpoint Aromatics, and has more than 13,000 members. Mora said it was created as a resource for consumers to discuss where essential oils are sourced and how to use them safely and it grew organically through members inviting their friends.
However, she warned not to use the group to promote sales or calls to action. The Ethical Aromatherapy page, for example, allows discussion and recommendation of other essential oil importers. 
Be strategic about your group name.

When creating a group, marketing consultant Ron Stefanski recommended naming it after something people will actually search for in Facebook to increase the odds users will find it. He used this tactic when creating a Facebook group for his website,, which has since gained over 10,000 followers.
“I personally think this tactic could work for any business in any area/industry—Facebook groups do really well to further the awareness of the brand,” he said. “I feel like it's a good idea that most people aren't using.”
Keep adding to your Facebook story.

According to Bernie Clark, founder of digital marketing and advertising agency Majux Marketing, Facebook Stories make posting often to Facebook much more casual.
“Stories don’t even necessarily have to pertain to company-specific news, they could be anything from fun questions to interesting links, anything to keep your audience engaged and cause a higher likelihood for a click on your profile,” he said.

Nedelina Payaneva, digital marketing specialist at translation services firm Asian Absolute agreed, adding Facebook Stories don’t require slick production value either.
“This type of content has a casual, on-the-go feel,” she said. “Users feel like they are behind the scenes and that works. Similarly, Live feeds are increasing in popularity. From makeup tutorials to studio tours, brands can go live and interact with fans. These can be saved and shared, and have value on the replay side, too.”